Qeybta 2aad ( Dr.Abdullahi
Miftaah )
Executive Summary: waa qaybta ugu horaysa ee lagu qoraayo
qorshaha shirkadda (business plan) taaso oo macnaheedu yahay in
aad si kooban u sharaxdo waxa aad qabanyso waxa uu yahay, cida macmiisha kuu
noqonaysa, cidda leh shirkadda, nooca ganacsiga aad samaynayso iyo dhamaan
mustaqbalka shirkadda.
Meeshani waa halka aad ku sheegayso nooca shirkaddani tahay sida
1-(Sole Proprietorship) haddii uu yahay shirkadd qof keligii
leeyahay
2-(Partnership) Ama iney tahay is-kaashato oo ah shirkadd
ay wada leeyihiin laba qof ama in kabadan oo gala heshiis ujeedadooduna ay tahay
in ay wadaagaan faa’iido iyo khasaaraba wixii ku yimaada shirkadda,
3- (Private Limited Company ) oo iyana ah
shirkadd leh saami wadaagayaal (shareholders) waana shirkad ay
xadayso shares-ka, taasoo lagu qeexo shirkadd aan usoo bandhigin saamiyadeeda
dadweynaha si ka duwan sida public limited companies.
Fadlan si fiican u faahfaahi halkan oo cad waayo waa muraayadda
shirkadda.
III. Sifada guud ee shirkadda (General company
description)
Halkan waxaad ku sheegtaa nooca ganacsiga aad gelayso, iyo waxaad
samaynayso.
Halkan inta badan shirkadduhu waxa ay ku sharraxaan sababta ay u samaynyaan
shirkaddan iyo nidaamka ay raacayaan. Taas oo ay badanaa raaciyaan waxyaalaha ay
shirkaddu higsanayso (company goals), halkee ayaad rabtaa in
aad shirkadda ka samayso? Yaa aad rabtaa in aad wax ka iibiso, mustaqbalka dhaw
iyo ka fog sidee kuula muuqdaa in aad u guulaysan karto? Dhinacee ayaad ku
xooganan kartaa dhinacee ayaad se ku liidan kartaa? Maxaa shirkadda guulayn
kara? Maxay shirkaddaha kula loollamayaa kaaga sarayn karaan? Maxaa khibrad ah
ama xirfad ah ee aad kusoo kordhin kartaa shirkadda?
Haddii ay shirkaddu tahay shirkadd qof keligii leeyahay (sole
proprietorship), ama shirkadd ay wada leeyihiin laba qof ama in kabadan
oo gala heshiis ujeedadooduna ay tahay in ay wadaagaan faa’iido iyo khasaaraba
wixii ku yimaada shirkadda (partnership), Private Limited company oo iyana ah
shirkadd leh saami wadaagayaal (shareholders) maxaad ku dooratay nooca
shirkaddan?
IV. Products and services: (badeecadaha ama adeegyada)
Halkan waxaa si qoto dheer loogu qorayaa badeecada ama adeega aad gadayso
waxa uu yahay kedibna waxad sheegaysaa waxyaalaha ku saacidi kara in aad
badeecaada ama adeega ku guulaysato, tusaale ahaan tayada waxa aad gadayso
(quality), qiimaha aad ku gadayso (pricing)
iyo sidoo klae meesha aadk ugadadeyso allabta( local market
).
V. Marketing Plan (nidaamka
suuq-geynta)
Si kastaba ha u fiicnaato badeecadaadu ama adeegaagu waa ay adag tahay sida
ay u guulaysto shirkadd aan lahyn nidaam hufan oo suuqgayneed (effective
marketing plan). Halkani waa halka u baahan in aad looga taxadiro, si
fiicana looga baaraan dego. Aad ayay khatar u tahay in si fudud loo yidhaa waan
ogahay sida suuquu uu noqon doono. Waxa ay shirkadd ama qof waliba oo ganacsi
samaynayaa u baahan yahay in uu sameeyo daraasad suuq-xog uruurin
(market research) sidaoo kale aad ogaataa alaabta aad gadeyso
inay tahay FAST ITEM MOVING .
Waxaa jira laba nooc oo loo sameeyo daraasadaha xog uruurinta suuqa
(market research): qarash xoog leh ayay ku bixiyaan shirkadaha
waaweyn daraasad lagu sameeynayo suuqa aad rabto inad badeecadaada geyso
waxeyna ugu talo galeen iney ku soo ogaadaan local market
etc
Daraasada koowaad (Primary research) macnaheedu waa in aad
adigu si toos ah warbixinta usoo uruursato, adiga oo lakulmaaya dadka, booqanaya
shirkadaha sameeya ganacsigaaga oo kale, eegaaya goobaha ku haboon, laakiin waxa
suurto gal ah in uu kharash badan kaaga baxo daraasadan.
Daraasadda labaad (Secondary research) macnaheedu waa in aad
fiiriso daabacadaha wararka laga helo sida majaladaha ay leeyihiin shirkaduha
ama warshaduhu, joornaalada, wargaysyada. Waxaana wararkan inta badan laga heli
karaa maktabadaha lagu kaydiyo buugaagta, rugta ganacsiga iyo meelaha dawladaha.
Waxaa kale oo jira warbixino ku jira mareegaha internet ka (websites).
Nidaamka suuq-gaynta hanoqodo mid shay gaar ah la raadinaayo, loona raadinayo
sida ugu macquulsan (specific and possible), samee tiro koob,
tirooyin iyo meesha saxda ah ee wax kasoo bilaabmaan
(sources).
LA SOCO ” ‘ ” ‘ TODDOBAADKA DAMBE INSHA'ALLAAH